The Apture Mission
The web is the richest communication medium ever conceived. It is the only medium that enables users to combine all forms of media — text, audio, video, images...you name it — with true interactivity. Today, however, the web is still mainly used to display flat pages connected by links to more flat pages. Why does the web have to be flat? Apture began by questioning the core principles of what the web could be, and focused on building toward ideals, while looking beyond the limits imposed by previous technologies.
Apture is paving the way toward a new era of the web, filled with incredible opportunities for communication and commerce that will have a significant impact on how we understand the world around us.
Apture provides the first rich communication platform that allows people to intuitively experience the web.
With just one line of code, publishers and bloggers can quickly and easily turn flat pages of text into a compelling multimedia experience. Apture gives content creators the power to find and incorporate relevant multimedia items directly into their pages. Readers can then access these items without ever leaving the page, providing them with a deeper and more meaningful web experience.
Apture is a young, fast-paced startup based in San Mateo, CA aiming to change how multimedia is experienced on the web.
We're looking for people who share our passion for building a better web, through unconventional innovation and enthusiasm to accomplish the impossible. In everything we do, from design excellence to algorithmic efficiency — we aim to push the limits of what's been done before.