The B Lab Mission
B Lab is a nonprofit organization that serves a global movement to redefine success in business so that all companies compete not only to be the best in the world, but the best for the world.
B Lab drives this systemic change through a number of interrelated initiatives: 1) building a community of Certified B Corporations to make it easier for all of us to tell the difference between “good companies” and good marketing; 2) passing legislation to accelerate growth of social entrepreneurship and impact investing (20 states have already passed benefit corporation legislation); 3) developing B Analytics, a customizable platform for measuring, benchmarking, and reporting on impact 4) providing free, powerful tools for businesses to measure, compare and improve their social and environmental performance (more than 15,000 businesses use B Lab’s free B Impact Assessment).
B Lab developed the B Impact Assessment (bimpactassessment.net) , which uses rigorous metrics and impact measurement indicators to give companies a "score" based on their social and environmental responsibility. The main categories we measure are governance, workers, community, and the environment. We also offer B Analytics, an impact investing platform for fund managers, funds, and investors to use a similar impact measurement metric set to be able to assess the impact of their investments and compare themselves to other like-minded ventures. Our "product" is our certification and ratings, which provides some of our revenue, as companies pay for B Corp licensing and certification, and companies or funds pay for impact ratings and access to the B Analytics platform.
We have several interrelated departments at B Lab that contribute to the bigger picture and push us further towards our goal of using business as a force for good. We have business development team members to attract companies to our certification, review team members who assess companies' practices and products to measure impact, and services team members who help companies access the benefits of B Corp certification. We also have a spectacular technology development team, which is constantly tweaking and refining our tech platform to make it more accessible, meaningful, and smooth to use.
The thing that links us all together as members of the B Lab team is a passion for our purpose, an accountability to ourselves and to each other, and respect for the many different aspects that contribute to our shared success.
Life at B Lab
The B Lab work experience is based on taking our work seriously, but not ourselves. We respect each other's work and as a small company with often limited resources, we share responsibility and encourage risks and taking initiative. Most importantly, we stand for something, not against anything - so we surround ourselves with positive thinkers and enthusiastic team members.
Whether it's Monday all-staff calls, pajama day, corn hole tournaments, Friday Funday happy hours on the deck, or team dinners, we stay involved in each other's lives and believe that our relationships are the foundation for a vibrant and inclusive office environment.