in Engineering

in Engineering

in Engineering

Very few web publishers have direct access to brand buyers. And fewer still are able to capitalize on the incremental revenue available from high impact advertising – for several reasons: bid-based buying programs don’t typically support rich media transactions, the ads themselves often require site customization and are labor intensive to execute, and brand buyers habitually take most of their high impact campaigns to a few large sites such as portals.

To address these issues, Beanstock Media creates and manages private exchanges where hundreds of media buying firms and thousands of brand advertisers compete for each ad impression. Beanstock’s privately managed exchanges also come equipped with proprietary technology that enables seamless execution of rich media ads without the need for site customization or additional ad operations support.

But our goal isn’t to simply optimize existing ad units; it is to maximize overall ad revenue for our publishing partners. Our experts dive

Beantock's exiting products allow publishers to implement large format rich media campaigns with point-click drag-drop efficiency. The Beanstock Rich Media Marketplace provides publishers with access to additional campaigns and inventory.

Beanstock also powers its own industry leading SSP.

Beanstock Media was founded in 2010 by industry veterans with backgrounds in companies such as DoubleClick, Yahoo!, Traffic Marketplace, Turn, Pointroll, Eyewonder and Right Media. Drawing on a wealth of experience in advertising, publishing, and yield optimization, they recognized that publishers could benefit from their own private ad exchanges to gain control, improve transparency, and increase ad yield.

But they also saw an opportunity to help publishers boost overall ad revenues substantially by accessing pent-up demand for high value rich media campaigns.

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