The Become, Inc Mission
To Deliver Qualified Customers to Businesses
AIR™ (Affinity Index Ranking) technology is our revolutionary, patent-pending technology for ranking web pages. AIR™ technology provides highly targeted search results by understanding the context of pages on the web.
Become's AIR technology was published in the August 2009 issue of Communication of the ACM which is one of the most prestigious journals in computer science and engineering. Download the article: "Ranking Billions of Web Pages Using Diodes".
We founded Become, Inc. in early 2004 with a mission to help people make ideal buying decisions. As avid shoppers, we realized the tremendous difficulty associated with researching new products and services.
We found that none of the available shopping services met all of our needs. General purpose search engines were fine for general purpose queries, but they frequently provided search results unrelated to shopping or page after page of merchants trying to sell us something. At the other end of the spectrum, price comparison sites never showed comprehensive research information such as buying guides, product reviews, articles, forums, and other useful shopping information.