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Brand Yourself
Funding: Shhhh... Funding Type: Shhhh...
Employees: 10 Revenue: Shhhh...

The Brand Yourself Mission is the first online reputation management platform for job applicants to establish a professional web presence that gets them hired. Its suite of tools will allow users to diagnose, strengthen and monitor their entire personal web presence from one central online hub.

Our Products

Hireability Grader (in development), to measure how hireable you appear based on your web presence.

Hireability Dashboard, to systematically take control of the factors online that influence employers.

Online Identity Builder, to establish your professional personal brand on the web.

Hireability Monitor (in development), to stay informed about your good name.

Our Team’s management team starts with Pete Kistler (CEO), a nationally recognized Online Reputation Management expert for Generation Y. Kistler was selected as a judge for the global 2009 Personal Brand Awards, was named one of the Top 30 Definitive Personal Branding Experts on Twitter, and is a widely read career development blogger. Robert Sherman (CTO/CFO) launched a database management and IT company at age 16. Sherman has over six years of experience in system development and implementation, doubled sales each year and consulted with over 40 businesses, including multi-million dollar companies. Trace Cohen (CMO) is an expert in viral, social media and entrepreneurial marketing. Evan Watson (Chief Evangelist) completes the team, specializing in face-to-face marketing for Gen Y.

Life at Brand Yourself

We work at the Syracuse Technology garden, a business incubator housing dozens of innovative startups. To find out more about the space, check out We have remote internships as well as in-person internships.

Brand Yourself Locations

Name Address Employees
Headquarters Syracuse Technology Garden 235 Harrison St Syracuse, NY 13202-3059 10
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