in Business Development

Bug Labs is a new kind of technology company, enabling a new generation of engineers to tap their creativity and build any type of device they want, without having to solder, learn solid state electronics, or go to China. Bug Labs envisions a future where CE stands for Community Electronics, the term “mashups” applies equally to hardware as it does to Web services, and entrepreneurs can appeal to numerous markets by inventing “The Long Tail” of devices.


The Story

Bug Labs didn’t just start with a dream or a vision. As kids, we were more likely to take apart new toys than actually play with them, just to see what was inside. As teenagers, personal computers were still new and as much a challenge to tinker with as they were to operate.

With BUG, we want people to recapture and share this excitement again, and we want them to apply this to their everyday device. We believe everybody is an inventor at heart, so we’ve developed a platform for users to create and forever modify th

There are so many great gadget ideas that haven’t been thought of yet. With BUG, we want to unlock and inspire the discovery and creation of as many of these devices as possible.

BUG is a collection of easy-to-use electronic modules that snap together to build any gadget you can imagine. Each BUGmodule represents a specific gadget function (ex: a camera, a keyboard, a video output, etc.). You decide which functions to include and BUG takes care of the rest, letting you try out different combinations quickly and easily. With BUG and the integrated programming environment/online community (BUGnet), anyone can build, program and share innovative devices and applications. We don’t define the final products – you do.

BUG helps you explore the realm of personalized devices and applications, and find ways to solve many of the problems current gadgets can’t.

For example, with BUG, you can easily assemble and program a GPS + digital camera device that automatically publishes geo-tagged

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