The Crelligence Media Mission
To kill the traditional advertising model of agencies producing and distributing video commercials through TV Networks. We will achieve this by crowd sourcing video ad creation and distributing these videos through partner websites, to create a more effective and cost-efficient way of delivering company's message to consumers.
Viralskool is a video contest platform that allows people to make money by creating viral video ads for companies. It allows companies to tap into creativity of its community of 3,000 semi-professional and student filmmakers, control which videos go into distribution, and have them distributed to over 100 websites on the internet. Viralskool then provides an analytics platform that tracks regional exposure and shows companies its sales increase based on how the videos from the contest were viewed in that region.
Through its first video contest, Viralskool received over 2 million views worldwide as a result of one of the videos going viral and ending up being featured on CBS in the U.S. and FUJI TV in Japan. The contest cost Viralskool $3000 and proved to be 10x more effective than any other video advertising solution available on the market today, where for a cost of less than a snickers bar more than 1000 people watched a video created for Viralskool contest.
The company has made a
The team currently consists of CEO, COO and Lead Engineer. More information can be found on our website: www.crelligence.com
Alexander Debelov, (Featured in Russia Today, New York Times, Entrepreneur Magazine, Inc Magazine and ABC), is a leading expert in online viral video marketing. He is currently Chief Executive Officer of Crelligence Media, an award winning marketing company. In 2010, Alexander Debelov was named the Most Outstanding Entrepreneurship Student by the Entrepreneurship Division of Babson College (ranked as #1in Entrepreneurship College in the world by U.S. News and World Report), became the recipient of Paul of Greene Telecommunications Award and #1 place winner of John H. Muller Undergraduate Business Plan competition. In he was also one of the co-founders of the Kairos Society, today world’s largest student entrepreneurship organization. Currently, the organization has 1500 members in 25 universities (among them: Harvard, MIT, London School of Economics, Stanford).
Life at Crelligence Media
Online video is next big thing. According to a survey conducted by PermissionTV in December 2008, 66.8% of respondents said they would focus their budgets on online video this year compared to 41.6% on social media and 34.1% on search. Screen Digest predicts that by 2012 user-generated online video content (UGV) in the US will receive 62.6 billion views as compared to 22.4 billion views in 2007. Most the money in the industry is made from associated banner ads, which accounted for $775 million in 2007 and are expected to increase to $4.3 billion by 2011.