Eat Metrics, Inc. is designing a next-generation analytics and advertising system to revolutionize how restaurants and brick-and-mortar businesses do online and mobile marketing. Armed with insights from restaurant industry insiders, including founder Eli Chait, Eat Metrics seeks to help restaurants optimize their advertising dollars. The goal is to bring the measurability provided to the e-commerce industry to brick-and-mortars by integrating web analytics with data from the electronic cash register systems. With more accurate analytics, restaurants will be able to target, acquire and track their customers from the web, to the restaurant. With the recent upsurge of web and mobile companies targeting local advertisers, there is a unique opportunity to address this void in the market. The company has built a web analytics platform to track online reservations driven from advertising campaigns.

Eat Metrics is a seed stage startup backed by restaurant industry veterans and investor Stewart Alsop. The founder is Eli Chait, a Venture Associate at venture capital firm Alsop Louie Partners. He is the technology advisor to three restaurant chains in Los Angeles and graduated from UC Berkeley.