in General

in General

Forge a closer connection between the sports fans who aspire to access and emulate a way of life, and the athletes who inspire them.

Fanlime is building a digital application at the intersection of sports and lifestyle. 

We work with marquee athletes to build a better brand narrative around the things they care about ‘off the field’ — music, fashion, lifestyle, events, etc. — and monetize the action their fans take on their recommendations through digital commerce


In the first quarter of 2013 we've built tremendous momentum on all fronts the business. On the technology side, the Fanlime iPad application has been completed and is ready to be deployed. We've also secured partnerships with sports agencies to roll out the platform with marquee athletes. Finally, we've recruited and partnered with some of the top brands in the world to populate the app with amazing content.

Fanlime was founded by Harvard and MIT grad, Marc Farrell. Marc is a former strategy consultant at Bain and college basketball player.

Marc teamed up with Roberto Muller, the former President of Reebok and founder of Pony to launch Fanlime.

We are all hardworking and passionate about the nexus of sports with fashion, lifestyle and culture.