in General

in Marketing

in Business Development

in Design

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Our mission is to empower consumers with information, tools, and opportunity to create positive change.

Netflix recommendations for stylish green shopping.

Fashioning Change is a retail tech startup that has built a platform of six products that help shoppers easily make purchases from socially responsible brands without changing existing shopping behavior. Our platform works across multiple online retail verticals and we have selected to start in the apparel space. We make it easy to shop for quality products and do good at the same time.

Adriana Herrera, Founder and CEO
Previously co-founded eco product development company. Green living domain expert. Graduate of the Founders Institute.

Kevin Ball, Founder and CTO
Co-founded API-CST Profiler. One of the first six engineers to build Causes.com. Built the first version of the Causes.com Birthday Wishlist.

Kestrel Jenkins, Product Sourcing
Former editor at Inhabitat/ Ecouterre. Mercedes Benz Green Shows fashion show event producer. ecosalon guest journalist.

Steve Klebanoff, Software Engineer
Two years startup experience. Northeastern University Magna Cum Laude, Dean’s List. Former business owner.

Janis Leahy, Product and User Acquisition
Former Senior Product Manager at Swirl by DailyCandy/ Division of Comcast Interactive Media.

Like state-of-the-art equipment? How does being in the midst of the hustle and bustle of downtown San Diego and only a five minute walk from the water sound? Do you like to talk shop with other startups? If so, you'll dig our work space. Fashioning Change is one of 13 startups selected for the nation's only entirely free incubator. Our home base, in downtown San Diego, consists of a shared 17,000 square feet of space. If you like a fun, creative, friendly, and modern work environment then we're the place for you.