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Fashioning Change connects shoppers to quality great looking products with price points of equal or lesser value than what they buy now, and that are also good for their health, the Earth, and human rights.

Our vision is to help shoppers make better purchases of everything that they buy now. We're starting in fashion and have built our platform to scale across verticals.

We have built an award winning retail tech platform that fuses together personal shopping preferences with machine learning to help shoppers make better purchases of the items they buy online.

Adriana Herrera, Founder and CEO
Previously co-founded eco product development company. Green living domain expert. Graduate of the Founders Institute.

Kevin Ball, Founder and CTO
Co-founded API-CST Profiler. One of the first six engineers to build Causes.com. Built the first version of the Causes.com Birthday Wishlist.

Kestrel Jenkins, Product Sourcing
Former editor at Inhabitat/ Ecouterre. Mercedes Benz Green Shows fashion show event producer. EcoSalon guest journalist.

Steve Klebanoff, Software Engineer
Two years startup experience. Northeastern University Magna Cum Laude, Dean’s List. Former business owner.

Janis Leahy, Product and User Acquisition
Former Senior Product Manager at Swirl by DailyCandy/ Division of Comcast Interactive Media.

Like state-of-the-art equipment? How does being in the midst of the hustle and bustle of downtown San Diego or Santa Monica sound? Do you like to talk shop with other startups? If so, you'll dig our work environments. The Fashioning Change San Diego office is located in the nation's only entirely free incubator. We also have an office in the midst of Silicon Beach on 2nd Street in Santa Monica. If you like a fun, creative, friendly, and modern work environment then we're the place for you.