The ARTISTREE Mission
Being the world's first and only reactive Video agency.
Almost all online videos are a linear and passive experience. The viewer clicks play, sits back, and watches the video - having the same viewing experience as anyone else. Linear video is a monologue in which only the voice of the content creator is heard.
In contrast, Reactive Video™ presents viewers with multiple choices (whether a few or dozens) within a single video. As the viewer engages by making choices, the video reacts by seamlessly changing the story-line based on the decisions made by the viewer.
Reactive Video™ is distributed on interactive platforms (PC/Mac, mobile, eventually interactive TV). It leverages the ability for viewers to interact with the video in real time, enabling a dialogue between the content creator and the viewer who, through choice, personalizes the viewing experience. And when the video has ended, the viewer can then share her/his personalized version of the video via email, Twitter or Facebook.
Our team is made up of employees that are both technological and have high creative skills.