To enable audience owners to succeed in e-commerce. Audience owners include email/web/print publishers, celebrities, affinity groups and anyone who has a large engaged audience to whom they could make product and service offers. Group Commerce’s solution helps audience owners to generate incremental revenue streams, while deepening audience engagement.

Group Commerce’s initial goal is to build the industry’s best white-label solution to powers group-buying and social commerce deals for large publishers. The solution includes a web-based technology platform, merchandising strategy, merchant offer sourcing and management, email integration, payment gateway and administration and marketing strategy.

Since its inception in 2010, Group Commerce’s solution has been successfully sold to and deployed at leading online publishers, including Daily Candy, Vogue, The New York Times, Glamour, Meredith Publishing, Bon Appétit and Thrillist, among others.

Founded and managed by executives from Google, DoubleClick, 1800Flowers and Gilt Groupe http://groupcommerce.com/about/ourpeople/; and is funded by Spark Capital, Carmel Ventures, Bob Pittman and Lerer Ventures. Recent news can be found at http://groupcommerce.com/about/press/.