Keen Guides uses a combination of mobile, online, and social media tools to create and distribute multi-media experiences at tourist destinations around the globe. The days of being restricted to a specific, pre-determined tours on a proprietary handheld player are over. Keen Guides provides a platform that allows for people to enjoy a custom tour, based on their location, how much time they have, and their interests. much as you would create a custom “playlist” of music based on your preferences in iTunes. So a person can find (using GPS) then view (using the Keen Guides mobile application) a single tour stop such as the Washington Monument. He could also enjoy a whole tour, such as “Washington DC Monuments,” just as you’d download a full album. Finally, he could create a custom tour “playlist” featuring a variety of stops, like the “Outdoor Modern Art in Washington” tour or the “Restaurant Guide to Washington, D.C.”

It's a tech startup company ... enough said.