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Consumer, E-commerce, Search, Social Networking, Web 2.0
Leapfrog Ventures, Bay Partners, BlueRun Ventures, Crosslink Capital, Menlo Ventures, Neal Dempsey   —  
Funding: 50M+ (USD) Funding Type: Venture Capital
Employees: 50 Revenue: 20M+ (USD)

The Mission

Combining the best in Computer Vision and Machine Learning technology with the expertise of designers who have spent decades in the fashion industry, we are solving hard problems unique to buying shoes, apparel, jewelry, accessories and home decor online.

Our Products

We've developed technology that lets us understand visually what terms like "red high-heeled pumps" and "floral patterned sleeveless dress" mean and created algorithms to understand whether those pumps complement or clash with that dress. And our users are excited! -- "I don't think I have ever written to site owners to tell them what a great idea before. Not sure how long you have been out there but just wanted to say what a brilliant site. It's eBay and High Street but better."

We also operate several additional web properties:,, and These are user generated content sites which help stylists gain exposure as they provide inspiration and guidance to users who aren't yet ready to go shopping for anything in particular.

Our Team

Our management team has multiple startups under their belt as well as a track record of success at companies such as Real Networks, Oracle, AOL and Nextag. We have folks with PhDs in computer vision working alongside fashion experts with arts degrees.

Life at

We encourage a flat, open and collaborative culture. With catered lunches every day, of course. Locations

Name Address Employees
Headquarters 777 Mariners Island Blvd, San Mateo, CA 94404, USA 50
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