The MASS Exchange Mission
Making the buying and selling of media simple, easy, and fast.
We are poised to be the first and only advertising futures exchange offering media buyers and sellers true price discovery, two-sided market-based pricing, execution and settlement in a single, scalable, global platform for all addressable advertising.
A patented, type of advertising transaction for ad buyers and sellers that allows them for the first time to conduct ad transactions with pin-point precision.
This is done by permitting exchange participants to price – separately – the audience profile element and the display space element.
We refer to these two elements as Audience Profile Access Rights (APARs) and Ad Slot Access Rights (ASARs).
At MASS Exchange, we’ve created an industry utility for ad buyers and sellers that provides the opportunity to meet efficiently, compare media value across platforms, and conduct safe and secure transaction decisions based on true market values.
We are made up of experienced professionals, not amateurs with a half-baked idea. We're not just another SaaS or cloud computing tech startup.
For a glimpse into our future, think about what we do in this way:
Digital buying of media is done by machines as if you're standing on the floor of the NASDAQ as opposed to in a traditional media shop. We hold the long-term belief that, eventually, traditional media -- or a lot of the traditional media will get purchased that way.
Yes, we are building an actual trading exchange. That's bold. That's nutty. That's what we are doing.
Life at MASS Exchange
Our office is located in awesome Park Slope, Brooklyn. Easy access to subway trains, amazing Prospect Park, and within walking distance to some of the best cafe's and restaurant's the city has to offer! This is a startup, so expect a startup culture. The most important thing to know about us is that we are very, very cool people. We want very, very cool people to work with us as we secure our place in history. This is what we are about. We do the work we love and we love the work we do. Can you dig that?