Our aim is to reframe the discussion around menopause and hot flashes. Women 40 to 59 are an incredibly powerful but terribly underserved demographic. It's time for us to define, and take into our own hands, how we live our lives through menopause and beyond. With coldfront we're saying - we make menopause cool, and you can, too.

coldfront is the world’s first chic, discreet, heat relief cold therapy system designed specially for hot flashing women.

Personally Cool Inc. was founded by a woman who was just starting to learn about how disruptive menopause, specifically, hot flashes, can be in life. She tried everything from frozen peas to “cleavage coolers,” but all she wanted was something that was safe, effective, and discreet. She set on a mission to invent precisely that.

Susie Hadas, Founder & President of Personally Cool Inc., and Inventor of coldfront, is an entrepreneur with a diverse background managing small businesses.

Hugh Brownstone, Co-founder of Personally Cool Inc. and CEO & Chairman is a former Fortune 500 executive with a background in healthcare informatics, and an MBA from Wharton.

Our home offices are cozy and the coffee is on tap!