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Pretty in My Pocket   —  
Mailchimp Party
Funding: 500K - 1M (USD) Funding Type: Angel
Employees: 5 Revenue: Less than 250K (USD)

The Pretty in My Pocket Mission

To create mobile products that bridge the gap between the digital and physical retail world, making a seamless shopping experience whether online or in-store.

Our Products

Pretty in My Pocket is a a mobile app with a back end SaaS platform built on Ruby. The vision of the Company is to perfect the platform for the beauty category, but to ultimately expand into other verticals.

Pretty in my Pocket (PRIMP), an innovative Atlanta-based mobile shopping app for beauty products.

PRIMP gives users the tools they need to make a purchase decision right in the aisle: product information, savings, expert opinions and advice – it’s all there at their fingertips.

The PRIMP app 2.0’s new features* include:

• Real-time, point-of-sale mobile discounts at local beauty retailers (presently offered in Atlanta; nationwide redemptions coming soon);
• “Looks,” a collection of how-to videos and beauty images to inspire users to create the looks they want;
• “Makeup Mavens,” PRIMP’s diverse group of high-profile beauty experts who match with users to provide “skin twin” product recommendations. (Meet Makeup Maven Anubha Charan, former beauty.

Our Team

Our team is made of young, energetic and talented people. The leadership of our team is experienced in marketing and advertising technology design and application.

Suring her 12 years of Marketing & Advertising in digital & emerging media, Caroline worked with a cross platform team at Time Warner and later a Digital Special Products team at AOL. Caroline was accepted into Venture Atlanta 2012, won first place in Startup Chicks, was chosen to present at Startup Riot and Young Entrepreneurs Summit. PRIMP has been featured on 11Alive News, Daily Candy, Jezebel, The Atlantan Brides and CBS Better Mornings.
Caroline graduated Cum Laude from UGA with a BBA in MIS and an MBA from Emory University.

Our Serial Entrepreneur and Stock Trader Whiz
Michael co-founded, a web 2.0 site acquired by CBS in 2007. Michael also created one of the earliest and most widely read stock market weblogs,, which has been recommended by Barron’s and Forbes (

Life at Pretty in My Pocket

Even though we are a brand new start up, we are incubated by a larger technology company. We have access to resources that we would otherwise not have if we did not have the good fortune of sharing office space with a notable game changing technology company in our space. We are integrating with their technology so we work rather closely with the company that is incubating us.

Our team is small (5 people). We all get along, yet we are all very different. We each bring a unique talent and value that is complimentary to the other. The energetic drive each of us has is matched with a fun and relaxed dynamic. We are committed to seeing PRIMP go BIG.

Pretty in My Pocket Locations

Name Address Employees
Headquarters 1440 Dutch Valley Place Northeast #1000, Atlanta, GA 30324, USA 5
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