The RetSKU Mission
Provide actionable insights for brand manufacturers by collecting, integrating, analyzing and interpreting data.
In real-time, we collect data on the four pillars of retail: distribution, pricing, shelving and merchandizing. Essentially, which products (including competitive) are sold in the entire category at all retailers, at how many stores, which SKU they replaced (if any), what promotions are running, where the product is placed in the aisle and if it was on end-cap or not.
We are thus able to provide actionable insights like pinpointing drivers responsible for share increase/decrease for a competitive brand/SKU, opportunities for promotions based on variances (pricing, out-of-stock etc) across retailers (in real-time), gaps in a retailers assortment and many more.
Founder Harman Kochar is a serial entrepreneur and has co-founded multiple startups; RetSKU is his third startup. He is a comp science major, started his career as a developer and has held roles ranging from head of product to COO at his previous startups. Harman was also a strategy consultant (BCG) and holds a MBA from Harvard Business School.
Life at RetSKU
Frankly, very early to be talking about culture. We'll build it together...