Our mission is to redefine financial-decision making.

Why does one have to seek advice from 3 or 4 people, with severely skewed interests?

Why isn't there an online tool that just gives you the full-picture, along with all the ifs-and-buts, without having to spend time reading expensive (outdated) books, or spend money on financial planners, financial advisers and others (who always seem to want to sell you some form of insurance?!)

We want to change that.

We are creating an innovative, highly interactive financial-decision-making platform for anything from paying off your student-loans, to family-planning, buying a home and retiring happily!

Our team consists of a former private-equity professional, a financial-systems software developer and an artist (yep, she's doing an MFA in Sculpture), who manages our content and online community.

Open space in the heart of Chelsea, NYC. Casual? Totally! But we're always working and seeking ways to create a AAA+ product!