We want to make being "so well dressed" easier and more affordable for our users. Most people want to be look their best for work and play, but may not have the time, money or know how to do so. Our website is currently a blog showcasing fabulously styled outfits and affordable alternatives available for purchase online. However, we are building a prototype for a more dynamic version of the website. It will function as a unique web-based styling and personal shopping service centered on an advanced recommendation engine. The site will get to know users’ personal styles, body types and preferences. Users will have the ability to customize and organize the outfits they are presented. Industry research shows a major growth in online retail, especially in clothing, footwear and accessories, over the next five years. We hope to create a hub for women and men to discover new and exciting retailers and styles.

We currently operate as a blog and have been up for about a month with steady traction, a proven business plan and great feedback. Our site showcases professionally styled outfits (from magazines, designers and fashion bloggers) recreated with clothing, footwear and accessories from affiliate retailers. Check it out for yourself @ www.sowelldressed.com.

Our team of three has professional experience in investment banking, interactive advertising and fashion writing / styling. We are also all University of Florida grads (Go Gators!)

We all work remotely at the moment, but when we do meet in person its casual, fun and laid-back.