The SoundOff.fm Mission
To utilize the power of crowd-sourcing to filter and personalize a crowded Internet.
SoundOff.fm's Minimum Viable Product (MVP) uses music tracks to demonstrate the crowd-sourcing concept.
Artists upload the best 20 seconds of their song. Users log on to the site and select a musical genre (such as "Rock"). They hear two clips of music, without any information, and then place a vote for the one they like better. After voting, users find out more about the artists.
SoundOff.fm has two founders, Jim Skuros and Dan Arwady. Friends since childhood, both collaborated on SoundOff.fm and directed it from conception through completion. Each has certain specialties that helped to shape SoundOff.fm throughout.
Jim immerses himself in all things technology. His expertise helped ensure that SoundOff.fm was built intelligently, with scalable code hosted on an Amazon Web Services (AWS) platform and a well-thought-out CMS. In addition, his eye for site design helped to shape SoundOff.fm's intuitive User Interface.
Dan is an avid musician and marketing professional. As part of SoundOff.fm's target audience, Dan was able to use SoundOff.fm to tap into the wants and needs of independent musicians. Sharing and downloading features help to ensure that musicians will want to actively take part in the SoundOff.fm experience, and this makes the site even more fun for voters.