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Sugar Inc.

www.sugarinc.com   —  
Funding: 20M - 50M (USD) Funding Type: Venture Capital
Employees: 190 Revenue: 10M-20M (USD)

The Sugar Inc. Mission

At Sugar, our mission is to entertain and delight our audience with insanely addictive content and shopping experiences. That’s why we’ve created an online global network that’s personally relevant to modern women everywhere – whether it’s a red carpet moment, an inspiring fitness tip, or an exclusive shopping event. We are conversation starters with a pulse on everything entertainment, style and living-related and we believe every woman deserves to be an insider. With Sugar, we’ve created a place for women to spark their individual interests and passions and open connections to each other. Join the growing community of women who come together to discover news, trends and conversations – or bring yours to life.

Our Products

Our fresh, conversational, and witty editorial voices inform, connect, inspire, and entertain an audience of over 20 million monthly unique visitors. PopSugar Network, PopSugar TV, & PopSugar City is comprised of 16 distinct lifestyle and entertainment sites covering topics that include celebrity, fashion, shopping, beauty, entertainment, food, health, and more. By engaging our readers to share their personal views, style, stories, and advice with us and each other, PopSugar Network is building the most friendly and vibrant community for women anywhere online. Learn More


ShopStyle is a social shopping destination that brings together the most fashionable stores and the best brands, allowing users to cross-shop hundreds of thousands of apparel, home decorating, and kids products — all in one place. Learn More


OnSugar is a free blogging platform that allows you to easily share content with the world. It started as the platform for PopSugar Network and evolved from there. We too

Our Team

I was VP of Marketing at 2Wire, a telecom equipment company, and part of my job was to get journalists to write about what we were doing. I met Om Malik while he was a writer for Business 2.0 and just starting GigaOm. Om and I quickly became friends. I became more interested in the business behind his blog network than DSL Modems or IPTV set-tops. In February of 2005, Om was over at the house for an Oscars party Lisa and I threw. Om turned to me and said if Lisa and I could build a blog network like his, but focused on women, we could rival traditional media companies like Time Inc. or Condé Nast.

The next day I downloaded an early version of WordPress and began hacking up a template for PopSugar (a domain I bought many years prior). Lisa was working at Goodby, Silverstein & Partners, a San Francisco-based advertising agency, as a media supervisor for eBay & HP. She always wanted to be a writer and began blogging on PopSugar while at work. She would write about celebrities, tv, movi

Life at Sugar Inc.

Awesomely Nerf-tastic

Sugar Inc. Locations

Name Address Employees
Headquarters 11 Sutter St, San Francisco, CA 94104, USA 140
NYC Office 532 Broadway, New York, NY 10012, USA 20
PopSugar Studios 1547 10th St, Santa Monica, CA 90401, USA 30
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