The Taboola Mission
Connect the world population with content that they love, no matter where they are
Taboola is widely recognized as the world’s fastest growing video discovery and distribution platform on the Web.Taboola EngageRank™ – Personalized Video Recommendations.Behind our deceptively simple widget-based user interface is our highly sophisticated recommendation engine: Taboola EngageRank™. The industry’s only video-optimized recommendation tool, Taboola EngageRank analyzes actions and interactions of users while they watch videos, selecting the best algorithm to generate relevant video suggestions for that user – in microseconds.
Through studying what users are clicking and how they behave against Taboola’s video results, Taboola EngageRank makes recommendations based on rich engagement information, automatically curating the videos best aligned with user interests and publishers goals.
Our solutions are being used to generate video recommendations across a network of tier 1 publishers that includes The New York Times, CNN.com, The Hollywood Reporter, Bloomberg, USAToday