The This or That Mission
This or That was created to help people make choices with the Internet by their side. We bring together editorial and user-generated media to help users "own the watercooler" in a fun and offbeat way and stay current on the hot trends and topics buzzing across the globe.
This or That is one of the fastest growing social & news sites. Since launching our marketing efforts in mid-January, we've grown to over 2 Million page-views and almost 70K registered users (as of the end of April). We are just getting started on our first monetization efforts. We're about 5% done with what we have in mind so far...
Our team is made up of a hacker, a hustler, a designer and an editor. The hacker has been developing web technologies since the late 90's, starting as one of the first employees of HotWire. The hustler has been building 'net businesses since the late 90's and was the co-founder of SureHits, sold to QuinStreet (QNST) in 2008. The designer was in the newspaper biz, most notably at the Denver Post. The editor is Rebecca Kelley, formerly of SEOmoz.
Life at This or That
We live and work in the greatest place to live on earth (Denver, Colorado). We're in a South Denver suburb (Lone Tree), where there's ample parking day or night. We do _not_ do the typical startup 80 hour work weeks. We believe fully in work/life balance since we're trying to build something for the ages, not trying to get to some quick exit or funding round.