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Advertising, Entertainment, Social Networking, Video, Web 2.0
Amadeus, Van den Ende & Deitmers, BGF

Some of the team
Funding: 10M - 20M (USD) Funding Type: Venture Capital
Employees: 58 Revenue: Shhhh...

The Unruly Mission

Our company is the leading global platform for social video marketing. We're a video technology company, providing data-driven solutions to the social marketing problems that challenge brand advertisers in today's cluttered and complex media landscape.

Our clients include 60% of Interbrand’s Best 100 Global Brands. We work with top brands and their agencies to predict the emotional impact of their videos and get them watched, tracked and shared across across the full range of mobile, tablet and second screen devices.

Our end-to-end solution cracks the code on social video sharing. Brands can predict shareability with Unruly Labs, engage their audience with Unruly Activate and prove social ROI with Unruly Analytics.

Our mission is to deliver the most awesome social video campaigns on the planet.

Our motivation is to share the love. If we get this right, we hope to return in the next life as exquisitely patterned, cobalt-coloured butterflies. Or maybe Chuck Norris.

Our Products

Unruly Viral Video Chart is a proprietary, cloud-based video-discovery database, which has tracked 424 billion video views across the open web since 2006. The data is used to train the predictive Unruly ShareRank algorithm and power the Unruly Analytics dashboard, where big data analytics provide real-time competitive benchmarks across 6 billion customizable data points.

Unruly MEME, our real-time insight engine for campaign delivery and optimization, has delivered, tracked and audited 3.85 billion video views across 3,500 social video campaigns, reaching an audience of over a billion connected consumers for450+ brands. The Unruly Video Player dynamically selects HTML5 or Flash video playback and sends data for 100+ metrics directly to Unruly MEME. It supports embedded players from all major video hosting platforms, including Vine and instagram, and contains 20+ selectable, drop-in Apps to increase interactions, brand uplift and sales.

Our Team

Founded in 2006 and headquartered in London’s Tech City, Unruly has 12 offices and employs 140 people globally. In 2012, Unruly secured a $25 million Series A investment from Amadeus, Van den Ende & Deitmers and Business Growth Fund - the largest ever for a private company in the social video space. The company has won over 18 awards including “Best Content Distribution Service” at the Braves Awards; “Digital Innovator of the Year” at the Sunday Times Hiscox Tech Track 100; “International Management Team of the Year” at the BVCA Awards 2013 and #14 on the Deloitte Technology Fast 500 EMEA. To find out more, say hello at

Life at Unruly

Unruly is a friendly, supportive and entrepreneurial environment, with a strong emphasis on doing the very best work that we can, learning a lot and having as much fun as possible along the way! We’re focused, passionate and ambitious and believe we can be the best in the world at what we do.

We pay well, look after our employees, and provide a stimulating office environment, training opportunities, good gadgets and a few perks. There are monthly “Beer and Bowling” nights, weekly deliveries of muffins, beer and fruit, occasional poker nights and an annual Unruly Festival. Plus we spend way too much time watching and sharing the most awesome videos on the web.

Unruly Locations

Name Address Employees
Headquarters 41 West 25th Street, New York, NY 10010, USA 20
Hamburg Großer Burstah 36·38, D·20457 Hamburg 20
Los Angeles Shhhh... 2
San Fran 118 2nd Street, 6th floor San Francisco, CA 94105 6
Sweden Brunogallerian, Götgatan 36, 118 46 Stockholm 10
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