The Zylie & Friends Mission
To inspire children to see the world through a lens of adventure, and to recognize--through our characters, stories and products--the power of viewing any journey, no matter how near or far it takes you, as an adventure in and of itself.
Winning nearly every industry award that exists before we even had inventory, the Zylie & Friends collection of 18" jointed plush dolls, fashionable outfits, accessories and beautifully-illustrated storybooks have been recognized for their simple yet crucial innovation in product depth and experience. Rather than charging extra for every little piece that makes a toy magical, we bundle everything together for an affordable $50 price tag. We see our characters as the platform for an ongoing story that children can continue to engage with, and aim to create an exceptional play experience that lives both in a tactile product world and a world of imagination.
Team Zylie is run by a mother and son team in Mary Beth Minton and Matt McCarty, and supported by a scrappy team of creative professionals who work fast and hard to bring the ever-evolving world of adventure to life in the form of stories, products, and technology. We work with Emmy Award-winning writers, seasoned and fresh illustration and animation talent, veteran industry professionals and world-class advisors. Everyone who is a part of the Zylie team recognizes that they are both creating and a part of the Adventure.
Life at Zylie & Friends
Located in Soho, the Zylie offices are simple and bright, accented mostly by our energy and slightly off-kilter attitude (hey, we're making children's toys here after all). We are huge believers in the power of coffee, and thus make copious amounts of it each day, available for all. And of course, while we work extremely hard throughout the day, unwinding at the end of it is a very important piece of the puzzle. Hence, we enjoy a good happy hour when we can get one...whether it's in the office with a few beers, or around the corner at any number of the spectacular restaurants and bars that encircle our office's vibrant neighborhood.