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IndustryVideo, Travel, Advertising, Entertainment, Social Networking
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Assistant Account Executive Intern

at Watch Foodie Network in Irving, TX   —   Apr 18, 2014   |  
Overview
We are currently seeking highly motivated, outgoing individuals who have an entrepreneurial mentality and a strong desire to work in a fast-paced and opportune team environment. We are looking for someone who is interested in establishing a career in Sales and Marketing, possesses a dynamic personality with a “can do” attitude, loves to be challenged, is metrics-oriented, organized and has a need to win.

This position involves face-to-face sales of services to new business prospects. Our sales approach is a refreshing alternative to more general mass sales and marketing strategies.

The objective of this internship is to effectively prepare individuals for careers as Sales and/or Marketing leaders. You will learn a variety of skills from sales and human resources to management and mentorship. We are seeking candidates willing to start from the bottom up in order to learn the complexities and opportunities within an exciting industry.

This is our only paid internship and is a part-time 1099 contract position. Interns will be paid a commission on gross project payments (not a direct employee). Your upside is unlimited to your potential and your ability to close business. Watch Foodie Network provides training and on-going support to ensure your success.

The Assistant Account Executive will work closely with the CEO/Account Director. The role involves active participation throughout the entire business development process from prospecting to positioning to eventually leveraging our talent and our suite of services. The Assistant AE will also assist the Account Director with client campaigns at every step from brainstorming to execution.

The role of the Assistant AE can be likened to that of an orchestra conductor. Like an orchestra conductor, the Assistant AE makes sure everything, and everyone, is working in unison. But instead of directing musicians, they’re making sure the copywriters, web designer, videographer, and other members of the team involved in different aspects of a single campaign are doing their jobs. In other words, the Assistant AE is there to make sure all the people creating the various components of a clients' campaign are working in an unified manner, and staying on target with the message of the campaign as hammered out by the CEO/Creative Director.

The Assistant AE is also the liaison between the client and our organization. They manage administrative and campaign work, ensuring that this is all completed on time and on budget. This means that it's up to the Assistant AE to distill the client’s wishes to the creatives in our organization, and vice versa. Therefore, the Assistant AE needs to be skilled at working with people and distilling ideas and directions in a clear and concise way.

At the end of this internship, will be considered for a paid full-time position, plus commissions, as an Account Executive on the fast-track to Account Manager, Account Director, VP of Sales, President of Sales, and ultimately partner.
Responsibilities
Cold calling for lead generation.
Call on restaurants in the DFW area to promote our suite of services.
Meet with clients to discuss and identify their advertising and marketing requirements.
Educate restaurant owners on the finer points of having a mobile-friendly, easy-to-navigate, search engine optimized website, and how it can drive more business and increase ROI.
Develop account relationships and close sales quickly.
Participate in new business process including research and proposal preparation.
Assist with the formulation of marketing strategies.
Collaborate with the Account Director in preparation of recommendations, marketing strategies and actions for the client.
Pitch, alongside key team members (particularly the Account Director), the campaign ideas and budget to the client.
Develop strong and positive working relationships with all members of your team—creative to technical.
Build rapport and credibility with clients; will be able to communicate directly with clients with some autonomy on assigned projects.
Understand clients' requirements and expectations, and provide consistently outstanding customer service.
Work with team members to devise an advertising campaign that meets the client's brief and budget.
Coordinate team meetings internally and with client.
Check the status of each client's job(s) in the creative department and verify the jobs will be completed on time.
Review and present concepts/layouts/copy to the client for approval or modification.
Communicate the client's feedback to the creative department and discuss the next steps in the campaign.
Create pitch books, PowerPoint presentations, and draft proposals.
Assist the Account Director with the management of the day-to-day operation of assigned accounts.
Experience
Previous experience (or internship) in Sales, Marketing, Advertising or Customer Service/Relations.
Skills
Advanced proficiency in Microsoft Office Suite products (Word, Excel, PowerPoint) using various applications, including running reports, spreadsheets, email and the internet.
Working knowledge/experience of multiple interactive channels (paid search, natural search, affiliate, display, mobile, social, etc.).
Basic knowledge of Internet technologies used in online advertising and lead generation (i.e. Web Analytics, Pixel Tracking, Data Capture/Integration, etc.).
Google Adwords Certification and certification in the Microsoft Advertising Accredited Professionals program. (If you're not already certified, you are expected to become certified by the of the end of the internship in order to be considered for a full-time position as our Account Executive. Both certification programs are free.)
Experience with web-based video distribution tools (ie. YouTube, Vimeo, Blip, Facebook, etc.).
Understand how to monetize videos through Google AdWords for video and other third-party ad-servers/networks.
Understanding of online marketing and social media marketing techniques.
Demonstrate general knowledge of social media tools for restaurants.
Knowledge of Restaurant and Food & Beverage Service Industry, and access to decision makers, will be a big plus.
Experience developing marketing plans, either in academic or professional (i.e., internship) context.
Strategic thinking a must (how to identify, address, and pursue attractive consumer markets).
Excellent presentation, communication and interpersonal skills.
Ambitious with a strong work ethic and an earnest willingness to learn.
Confident, extroverted, outgoing personality.
Ability to make outbound cold and warm prospecting calls, and meet with restaurant owners and GMs face-to-face.
Understands the importance of presenting a professional appearance and persona to clients at all times.
Education
Must be pursuing a degree in Advertising, Marketing, Business or a related field. A minor in Communications or Digital Media would be a plus. Must have at least a Junior class standing with a minimum 3.0GPA. Recent college graduates are welcome.
Compensation
15% Commission.
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