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| Industry | SaaS, Software, Financial Services |
CMO / VP of Marketing Co-Founder
at Envarix Systems in Rockville, MD
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Apr 30, 2013
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Overview
Envarix Systems has two online financial services ventures. The first one is about providing high-quality financial data on publicly traded securities. The second one is about an innovative analysis and optimization of investment portfolios. We have a final (non-provisional) patent pending for the core invention of the second venture and lots of ideas for additional defensible IP.
The websites for the ventures have been outsourced and are close to completion. Both ventures use a subscription-based SaaS model (no ads, no “freemium”). We have conducted a comprehensive competitive analysis and developed an extensive financial pro-forma model.
We are now looking for an experienced CMO / VP of Marketing co-founder to help us roll out private/public beta and production websites, as well as XML web services. We would strongly prefer someone who is in a position to work full-time on the ventures and is based in the Washington, DC metro area. Since the ventures are in "stealth mode" and intend to disrupt the status quo in the industry, details will only be provided to qualified candidates under NDA.
NOTE: We are not working with agencies – principals only, please. This is not a consulting or part-time opportunity. No relocation assistance is available. Applicants should be eligible to work for any employer in the US without restrictions; we cannot provide visa sponsorship.
The websites for the ventures have been outsourced and are close to completion. Both ventures use a subscription-based SaaS model (no ads, no “freemium”). We have conducted a comprehensive competitive analysis and developed an extensive financial pro-forma model.
We are now looking for an experienced CMO / VP of Marketing co-founder to help us roll out private/public beta and production websites, as well as XML web services. We would strongly prefer someone who is in a position to work full-time on the ventures and is based in the Washington, DC metro area. Since the ventures are in "stealth mode" and intend to disrupt the status quo in the industry, details will only be provided to qualified candidates under NDA.
NOTE: We are not working with agencies – principals only, please. This is not a consulting or part-time opportunity. No relocation assistance is available. Applicants should be eligible to work for any employer in the US without restrictions; we cannot provide visa sponsorship.
Responsibilities
Build upon the current venture plan to develop a comprehensive go-to-market strategy.
Refine product features to find the best market fit in an iterative manner.
Determine customer segments and pricing in both the B2C and B2B channels.
Design and execute a product promotion campaign.
Establish and nurture PR connections.
Prepare sales collateral and help secure key customer engagements.
Contribute to the venture's strategy, IP and fundraising efforts.
Frequently interact with customers and promote the venture at public venues.
Experience
At least 10 years of hands-on experience in online product marketing or product management.
Tenure at startups, preferable successful ones.
Experience in online financial services is highly desirable.
Prior software development experience is a plus.
Skills
Expert understanding of the SaaS business model in both B2C and B2B modes.
Fluency in product promotion through social media.
Proficiency in creating and executing business and financial models.
Basic understanding of investment models and statistics, or a strong desire to get educated and ability to quickly come up to speed on new concepts.
Ability to work with offshore teams in different cultures and time zones.
Capacity to put in the effort required at an early-stage startup.
Education
BA/BSc minimum, MBA strongly preferred. Ivy League grads welcome (founders are Wharton School MBAs).
Compensation
Co-founder's equity. Salary after sufficient external funding is secured or sufficient cash flow is attained.
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