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at EquityLancer in West Palm Beach, FL   —   Apr 03, 2014   |  
The Opportunity

It is rare in a person’s career when they get to join a team that is disrupting a marketplace and changing the “conventional” way things get done. Imagine joining a company creating something that doesn’t exist today but will become the conventional way of the future. We have the road map but are looking for an articulate content strategist and writer to help us communicate our vision. This is a ground floor opportunity to join our team and be the main architect of the story we tell our customers, the investment community and the public at large.

The Company

We are EquityLancer. We are developing the world's first online marketplace bringing together young startups that are cash strapped and in need of talent, funding, goods and services with entrepreneurial minded professionals looking to exchange some (or all) cash compensation for equity in these ventures they make successful. We call these people equitylancers and facilitate the matches of these startups with the talent, funding, products and services they seek through our website, If working with our team on developing and growing this new community sounds like the employment opportunity you've been searching for, we should talk.
We prefer to find a candidate who is looking for a full time opportunity but will consider a part time or contract professional role to start that might grow into a full time roll. This position can be done virtually from anywhere in the U.S.

We are at a pre-seed funding stage so compensation will consist of deferred cash or a combination of deferred cash and equity when funding occurs.
Interpret research and analytics to make strategic content decisions.
Be able to conceptualize the vision of company and develop it into written materials. This includes but is not limited to blogs, white papers, brochures, newsletters, emails, investor presentations and website content.
Collaborate with designers, developers and programmers to create a “best in class” user experience.
Research, find and negotiate with guest bloggers who write on issues topical to the equitylancer community to include on our site.
Develop outreach strategies that will help promote EquityLancer’s value proposition to include but not be limited to press releases, webinars, downloadable guides and tools, speaking engagements, and promotion of EquityLancer material on related sites, etc.
Write and edit clear, consistent content for various digital channels (ecommerce sites, interactive discussion platforms, social media etc.) to maximize audience value, generate demand and improve conversion rates.
Develop brand style and content standards to be consistently followed across all messaging channels.
Drive quantitative and qualitative testing of content quality to identify and prioritize areas for improvement.
Support special projects as assigned.
3-5 years in prior content strategy or writing role
Experience with web analytics tools and ability to analyze data to make decisions.
Strong knowledge of content marketing and public relations
Strong use of social media best practices, SEO and SEM
Experience in email marketing
Ability to manage multiple priorities
Ability to work independently (possibly virtually) and within a team environment.
Strong leadership, negotiation, strategic thinking, and problem solving skills.
Prior experience in startup company
Relationships with VC, Angel, or Crowdfunding communities
Relationships with Public Relations community
Compensation consists of deferred cash or deferred cash & equity upon funding
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