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General

Campaign Manager

at turn in Redwood City, CA   —   Apr 20, 2014   |  
Overview
Turn is looking for a Campaign Manager to direct performance of display campaigns for our agency and advertiser partners. The Campaign Manager should have a demonstrated understanding of running and optimizing campaigns in display advertising through a wide variety of targeting and delivery tools across different inventory sources. This role is an individual contributor position.
Responsibilities
Responsibilities:
Combine data analysis and client feedback to configure, operate and optimize complex campaigns to meet client objectives
Lead the monitoring and reporting of campaign performance and proactively communicate any issues
Assist with effective campaign strategy and execution through behavior segments targeting using all available data
Analyze performance data to investigate hypotheses and to identify meaningful patterns in large, multi-dimensional datasets
Use data and analytics to help develop actionable recommendations to maximize campaign success
Responsible for results interpretation and suggested actions to improve performance
Package actionable performance insights and optimization best-practices for successful programs
Become an expert on the use and best practices for the Turn Platform, and offer insights on how to improve campaign effectiveness through deep use of the functionality
Work with Product Management and other cross-functional teams to help define features and enhancements to improve the platform
Serve as subject matter expert and assist in developing training
Educate and train Client Services on how to leverage the Turn platform plus appropriate 3rd party vendor data with a goal of producing effective performance-based programs
Experience
Requirements:
3+ years experience and proven track record of delivering exceptional ROI on complex display campaigns and the drivers of pricing and optimization across the major ad exchanges is crucial.
Expertise in working with ad exchanges, aggregators, ad servers, and other optimization platforms including RightMedia and Doubleclick
Strong analytical skills and ability to draw conclusions based on data
Ability to investigate, analyze & solve problems, and clearly communicate results
Solid experience in Excel including pivot tables, chart-making, and manipulation of large data sets
Strong verbal and written communication skills, ideally comfortable in a consultative, client-facing environment
Eagerness to get hands-on to figure out how things work
Experience with statistics and related analysis methodologies
Undergraduate degree in Computer Science, Mathematics, Economics or equivalent is required
Education
Undergraduate degree in Computer Science, Mathematics, Economics or equivalent is required
Compensation
DOE
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