We are Good+Geek -- the company that makes Attentive.ly -- a B2B SaaS that instantly transforms your email marketing list into a dynamic social dashboard.
We use Big Data analytics to show what messages will resonate with your audience and who has the power to drive perception of your brand online. Our recommendations engine ensures you never miss another opportunity to engage a qualified lead on Twitter or Facebook. And best-in-class CRM integrations let you target emails based on social data with one-click, e.g. send a Mailchimp campaign to anyone on your opt-in list talking about "travel" or "restaurants".
Attentive.ly makes real-time multichannel marketing available to any business or nonprofit.
We are a revenue-positive funded startup that launched Sept 2012, hired our VP of Sales in Dec, and have been growing rapidly since. We've got a beautiful, competitive product; a proven market; an amazing, collaborative team; and the opportunity for explosive growth.
We're looking for a creative and experienced CMO to drive our enterprise marketing strategy. If you've been working as a marketing exec in corporate America and are looking for an opportunity to prove your leadership on a nimble team, we could be for you. If your passion is taking startups' marketing operations from 0 to 60, we could be for you. We're good at a lot of things, but marketing isn't one of them... If you've got the marketing chops to help us take this company to the next level, get in touch!
This role requires a broad set of skills that cover all areas of product positioning, message development, collateral design (working with a designer); ad strategy, competitive and partner strategy for a B2B SaaS solution.
Identify high-potential B2B verticals
Develop messaging and promotion strategy for product, verticals
Manage and coordinate all marketing activities, including web, social, press releases, newsletters, creative presentations, and industry events
Inspect marketing and design progress at the end of every sprint to accept or reject completed work
Develop and lead the program strategy for product releases, including launch plans, training documents & videos and sales collateral
Develop a product marketing strategy and drive innovation in product and process via design and market trends in web and mobile technologies
Develop and maintain detailed marketing deliverables in a prioritized product backlog that accurately reflects customer and business priorities
Collaborate with leaders in Management and Product Development to create business strategy, product roadmaps, and identify gaps in and opportunities for product marketing
7+ years of experience in marketing with an expertise in digital
Experience in marketing social media products is a big plus
Must have experience developing marketing programs for start-up companies
Must have new product launch experience within online (SaaS) and consumer product based customers
Strong experience building a social media strategy is essential
Ability to manage multiple projects and priorities
Extremely strong writing skills
Eye for design
4 Year Degree (a degree in Marketing or an MBA is a plus)
We offer a competitive startup salary + equity mix, flexible location (slight preference to DC or Atlanta), the opportunity to shine building out Attentive.ly's marketing strategy and team. Opportunity for rapid growth, financial and professional.