Take the leadership role of a hot new social enterprise that has the potential for tremendous impact and great returns for employees and investors.
The CMO is a key position for BALANCE and will direct and lead all sales and marketing including direct sales of wholesale entertainment products to retailers and sponsorships to corporations. as well as internet marketing direct to consumers.
Develop and manage marketing team
Manage design of company's web presence
Develop and manage sales team to sell sponsorships and wholesale products
Develop the We Are ALL Connected campaign that encourages people to post videos of their flashmobs
Outreach to Mommy bloggers to write reviews and do giveaways
Outreach to distribution partners for books, organizational sign ons, donations of prizes
Administration of Facebook contest
Work with creative team on animated promotional videos
Plan Launch Event
Manage Marketing Consultant(s)
Manage social media contractors, ad spend, SEO, develop marketing campaigns for We Are All Connected campaigns and sales of animated books, softcover books and music
Work with freelance Bloggers to write articles
Manage Facebook, Google and Youtube Ads
Develop Manage sales funnel using Infusionsoft CRM
Develop Press releases
Manage Public relations
Ideally has a minimum of 8+ years of strong marketing experience and preferably worked in a senior management role for 5+ years.
Experience working for a New Media or Entertainment company is strongly preferred.
Experience with startups and/or building teams is mandatory
Demonstrated experience in marketing and sales
Skills should include marketing, public relations, internet marketing, sales, advertising
Excellent people skills, with an ability to partner with a dynamic leadership team.
Personal qualities of integrity, credibility, and commitment to the mission of BALANCE Edutainment.
Flexible and able to multi-task; can work within an ambiguous, fast-moving environment, while also driving toward clarity and solutions; demonstrated resourcefulness in setting priorities and guiding investment in people and systems
Up to date knowledge of current marketing applications and services
Excellent verbal, analytical, organizational and written skills.
Masters in Business Administration
Minimal cash compensation until sufficient funding and equity interest in the enterprise. We are fundraising now and expect to be funded in the 3 months.