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Copywriter - superstar

at myBantu in USA   —   Jul 12, 2014   |  
Overview
myBantu (http://myBantu.com) is a rapidly growing angels-funded tech startup. We have introduced a new fascinating technology in booming industries – semantic web and artificial intelligence.

Why join us? Check out http://www.myBantu.com and find out for yourself.
myBantu has been featured as one of the most promising startups by various publications and venture organizations (Wall Street Journal, Silicon India, IndiaTech online and others) and have received Top 10 Internet Companies Award.

We are looking for a Copywriter-Superstar. In this role you will be responsible for creation of creative and compelling promotional copy for external and internal communications to contribute to the success of marketing and communications efforts.
Responsibilities
Plan and write compelling search engine optimized digital content.
Plan and write compelling promotional copy for sales communications and marketing materials. Analyze product and service features, define requirements and develop marketing and sales promotion materials, news releases and media outreach pitches, Web site content, blog articles and other key communications to external customers.
Provide creative input and editing on outsourced projects for written content of marketing campaigns and divisional communications, including print and electronic marketing and sales promotion materials.
Review and proofread print and electronic mass communications materials.
Create executive communications, including letters, e-mails and articles for industry publications.
Skills
Demonstrated skills: Search engine optimized content development. Sales and creative promotional writing, value/offer definition and communication; proven ability to grasp, conceptualize and present a variety of concepts and products for B2B and B2C communications in clear, accurate, persuasive and customer-focused terms.
Working knowledge of: Copy and design concepts for direct mail, web and email marketing, print and display advertising, sales collateral, web content, articles and business communications; Web legal principles and advertising law various print media; Company and division communication conventions, public relations, media and advertising strategies.
Advanced knowledge of: Promotional copywriting and editing, offer development, creative approval process, print, direct mail and online marketing material production; public relations.
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