Corporate Marketing Manager
at Castlight Health in San Francisco, CA
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May 05, 2012
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Overview
Castlight Health is looking for a Corporate Marketing Associate to coordinate and execute on Castlight’s outbound marketing message.
Responsibilities
Research, conceptualize, and execute strategic initiatives that will influence sales pipeline and generate revenue, including white papers, press releases
Support creation and management of sales pitch materials and other collateral
Serve as point person for Castlight’s corporate website
Lead Castlight’s growing social media strategy
Assist with lead generation messaging and database support
Direct and coordinate activities of vendors including PR firms, writers, designers, etc.
Work closely with marketing and sales organizations to ensure alignment of outbound messaging
Experience
3+ years experience in either PR or corporate marketing; agency-side experience a plus
Writing sample required
Experience in leading and managing vendors through high-profile projects from start to finish
Experience in B2B marketing is highly desired
Skills
Fluency in Microsoft PowerPoint, as well as ability to present information and ideas logically and clearly
Must demonstrate effective written and oral communication skills
Has the ability to work cooperatively across the company
Demonstrated ability to handle multiple projects and details simultaneously
Requires self-direction, tact, diplomacy and a clear, courteous and professional manner
High energy level and sense of humor are essential
Not afraid to reach for more, and grow a role beyond the scope of this list!
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