Nail Your Mortgage is looking for a skilled online Customer Acquisition and Marketing Manager with demonstrated experience implementing, optimizing and dreaming up online customer acquisition campaigns. Your responsibilities will also include helping to increase site traffic by your contribution to our SEO and other online marketing efforts. The ability to collaborate with multiple departments and translate Tech Speak into Marketing Speak is vital for this role. This is a hands-on function with the opportunity to grow into a more strategic, campaign-generating role in the future.
Manage day-to-day implementation and measurement of online customer acquisition and marketing campaigns.
Manage and build our Search Engine Optimization (SEO) strategy including keyword analysis, competitive research, and optimization of site content and meta data.
Develop ad variants and landing pages content for our paid placement campaigns.
Analyze and translate quantitative and qualitative data from web analytics tools into actionable SEO and online marketing strategies.
Implement and analyze day-to-day a/b and multivariate testing strategies – from pulling data to recommendations for optimization – while interfacing with technical team and business analytics.
Recommend optimization to our existing acquisition paths.
Implement and manage social media strategies to increase site traffic and keyword rankings.
Manage relationships with industry blogs and sites to ensure inclusion.
2-5 years of online marketing experience, preferably in an e-commerce environment.
1-3 years experience a/b testing, multivariate testing, usability testing, and site behavior/path analysis, optimizing a consumer-focused web experience.
A thorough understanding of organic search and demonstrated experience in SEO strategy and social media is absolutely essential.
Superior communication skills, particularly written skills such as professional/technical blogs.
Knowledge of web analytics software such as Google Analytics.
Start-up experience highly preferred.
BA/BS or equivalent experience required.
To get in on the action, please email a resume and cover letter to firstname.lastname@example.org, using "Job Order 10118" as part of your subject line. This position will be located on site at our Chicago offices and is not eligible for full-time telecommuting. We’re sorry, but Nail Your Mortgage can’t provide relocation or act as an immigration sponsor at this time.