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IndustryE-commerce
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General

Digital Marketer and Email Specialist

at Vente-Privee USA in New York, NY   —   Apr 12, 2014   |  
Overview
Vente-privee USA is looking for a talented digital marketer who will help us shape our customer experience through effective messaging across channels with an emphasis on email. If you have start-up energy, a willingness to work hard, love analytics and project management, and have a flair with putting together creative messaging then this is the opportunity for you!
Responsibilities
Manage customer life cycle across channels by formulating ideas and implementing ways to drive sales, build loyalty with current customers, acquire new members, and enhance the performance of email campaigns (deliverability, open rate, click rate, conversion rate)
Collaborate across departments to create and execute a cohesive messaging strategy
Segment current and potential customers to create the most relevant targets for each campaign
Define, develop and launch new and existing campaigns, newsletters, customer service messages and customer notifications, working across departments to continuously optimize templates and processes
Create methods to track, analyze and report key metrics to evolve our strategy as we test and learn about what works and what does not
Stay up to date on market trends, new tools and the competitive landscape
Skills
Bachelor’s Degree, 3-5 years marketing experience
Highly detail-oriented and results-driven with fantastic project management skills
Both a strategic and analytical thinker
Excellent written and verbal communication skills
Past experience in successful email and/or other direct marketing campaigns
Deep understanding of web analytics to adapt objectives in response to user activity trends
Familiarity with interactive trends and ability to translate into new, actionable digital assets (lifecycle management)
Proficient in Microsoft Office (Excel, Word, PowerPoint)
Demonstrated HTML experience
Education
Bachelor's Degree Required
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