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Director, Consumer marketing

at LocalBlox in Bellevue, WA   —   Jul 03, 2014   |  
We are looking for an experienced director or senior manager of consumer marketing – with enthusiasm for social media – to help drive several marketing initiatives forward to achieve user acquisition, activity and retention objectives of the business.
The following are the key responsibilities and deliverables expected of the successful candidate.
Customer engagement and communications – to successfully drive customer engagement via targeted, relevant and valued customer communications through a variety of communications channels, focusing on new users, driving activity and feature adoption and retention from existing users, increasing company revenues from multiple sources, and viral marketing to acquire new users
Lead various pilots, initiatives and partnerships to increase users
Help define and champion new viral and social product features and non-product-related initiatives that help achieve the goals of the business.
Develop, evaluate, and prioritize ideas on new ways to grow the business through partnerships and deals that drive significant new user acquisition or retain or increase the activity of current users.
Lead qualitative research projects, which will include web and mobile browser-based surveys and in-person and focus group research on occasion.
Contribute to the business intelligence initiative and infrastructure of the business, helping to make the business even more data-centric and developing business insights by working closely with Marketing, Product, Sales, Business Development, Engineering and the executive team to solve problems, and inform business and product decisions.
This job requires the following qualifications and experience.
experience in similar areas and roles, a majority of which should be in the consumer-facing Internet industry and/or mobile offerings.
Must be smart, a strategic thinker, full of good ideas, creative, persistent, agile and driven.
Must have experience and be a proven contributor in a small company with a fast-pace, less structured environment.
Must be an outgoing, social business person comfortable and experienced in networking with others professionally.
Comfortable with the realities that, in the short-term, this position will not have any direct reports and that he/she will an individual contributor. Yet, able to build and manage a team in the near future. Like any successful contributor in a startup, the ability to be a “great athlete” and take on different roles and projects as needed by the company over time.
Superior qualitative and quantitative analytical capabilities, with an outstanding body of work demonstrating high quality, innovative deliverables and an exceptional understanding of consumer Internet behaviour.
Project management experience, especially coordinating/managing multiple projects at the same time. Candidate should have the capacity to develop a clear understanding of the business needs and translate them into plans and implementations for success.
BA/BS/MS degree, with background/experience in marketing, business operations, and related areas.
Understanding of prominent Web and mobile platforms. Some experience in internet and mobile measurement preferred.
The ability to communicate the in a clear and effective manner, in both written documents and presentations and verbally, including strong experience presenting and collaborating with cross-functional teams, with executive management, and with partners and other external parties in a professional and polished manner
Ability to work independently and perform parallel tasks
Equity + Revenue Sharing
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