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Funding10M-20M USD
Employees65
SalaryShhhh...
FulltimeYes
TelecommuteNo
IndustrySaaS, Software, Cleantech
View full company profile
Other Openings

Director, Marketing Programs

at OPOWER in Arlington, VA   —   Apr 20, 2014   |  
Overview
Do you want to help fight global climate change? In 2008, Business Week named OPOWER one of the "Fifty Tech Startups You Should Know." Since then, OPOWER has grown into an industry-leading behavior-based energy efficiency and smart grid software company of software engineers, product specialists, behavioral scientists and efficiency advocates. OPOWER is already working with more than thirty utilities, including seven of the ten biggest, to reduce energy consumption and help consumers save on their energy bills. OPOWER’s success has been recognized by USA Today, the Washington Post, New York Times, CNN, Fox Business News, LA Times, Good Morning America, and even President Obama. This hot company continues to expand its team!

About the Job:
OPOWER is looking for a Director of Marketing Programs to spearhead company’s client acquisition strategy. We’re looking for a creative business-to- business marketing professional with an impressive track record of developing and executing successful marketing programs and campaigns, with significant impact on company’s revenue and market penetration. This role offers the right individual a unique and exciting opportunity to own the company’s client outreach strategy and help the sales team drive rapid market penetration across the US and internationally. We are looking for a dynamic , high-bandwidth marketing professional with an outstanding project management skills, intimate familiarity with all available business-to-business marketing channels and strong understanding of “what works.”

The Director of Marketing Program swill be responsible for auditing all existing programs and developing a new, comprehensive annual marketing plan and budget designed to fuel rapid market penetration. In addition, this role will assume the lead on all marketing programs, including conferences, events, direct mail campaigns, industry partnership and co-marketing initiatives as well as any digital campaigns via social media or email . The key metric of success will be successful sales lead generation in all US states and internationally.

This position reports to the Sr. Director, Marketing & Strategy.

About the Company:
Founded in June 2007, OPOWER creates innovative software products that promote energy efficiency by empowering residential consumers to make better decisions on their energy usage. Through a combination of home energy reports, carbon calculators, web applications, data analytics, and customer service tools, OPOWER is reshaping the outlook on home energy demand and achieving unprecedented energy savings across hundreds of thousands of households. The company is well funded and making big headlines as they stay on track to reach two million households by the end of 2010 and save enough energy to power a city of 150,000 residents!

WE DO SPONSOR VISAS/TRANSFERS WHEN APPLICABLE.

NO PHONE CALLS PLEASE. THE FASTEST WAY TO GET A RESPONSE IS BY SENDING YOUR RESUME TO THE LINK BELOW.

NO EXTERNAL RECRUITERS.


To apply, please visit the following website: http://bit.ly/98r2wN
Skills
Bachelors degree with a solid academic record, leadership activities
8+ years business-to-business marketing experience, with emphasis on direct client acquisition programs
You have a deep passion for understanding your audience, creating the right message and winning new business
You are highly energetic, high-bandwidth project management with outstanding leadership skills
You have developed and executed numerous marketing campaigns through a variety of communication channels; you have strong opinions on what works, and are familiar with best practices in business-to-business marketing
You have worked within the marketing organization of a start-up before; you’re a driven self-starter with positive outlook, flexible nature, and tenacious work style that will fit well within OPOWER’s hyper-growth environment
You are passionate about marketing communications and are always up on new ways to reach our audience
Your communication and collaboration skills are world class.
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