Director of Ad Sales
New York, NY
We’re in search of a bright, articulate advertising sales professional with a passion for the media business who is looking to build innovative video solutions for leading brands by joining a small, fast-paced startup in New York City.
Founded by veterans of Google and YouTube, Howcast Media brings together the personality of user-generated content with the quality of a professional video studio to help consumers learn how-to do everything from the practical (“How to Paint a Wall”), to the unusual (“How to Get Paid for Donating Plasma”), to the entertaining (“How Not to Get Mugged”) at www.howcast.com. With high-quality video content and vibrant user communities organized around specific topic categories, Howcast provides a wealth of opportunities for distribution and advertising partners. Check out recent reviews by The Wall Street Journal and Time Magazine, among others.
Howcast is set apart by our pursuit of the very best video content. We produce our own video content in our New York City studio with cutting-edge directors as well as through the Howcast Emerging Filmmakers Program, which provides emerging filmmakers with the opportunity to gain experience, exposure and a paycheck. We also welcome stellar instructional content from trusted sources like Popular Science, and Home Depot, as well as from some of the best individual video contributors on the web.
The Howcast Team
With offices in New York City and San Francisco, we are building a team of media and technology professionals to maintain and expand our digital presence. We’re proud to offer an environment which prizes creativity and collaboration, recognizes personal achievements, and believes in the potential of our team members.
Reporting to the Chief Executive Officer, the Director of Ad Sales will be responsible for developing and executing Howcast's ad sales strategy with the goal of driving significant revenue and establishing leadership within the how-to/instructional category. You will need to indentify, develop, pitch, and execute, cutting edge ad sales initiatives that go far beyond traditional Internet advertising methods. These will include the leveraging of video inventory via overlay/in-stream units, interactive widget-based programs, organic brand integration (product placement), co-production relationships, among other innovative programs that this role will be charged with spearheading.
Your responsibilities will include:
Build, manage and scale a revenue pipeline with advertisers, agencies, and partners
Develop and implement sales strategies designed to open new markets, establish category leadership and rapidly expand the business
Create, aggressively pitch, closes new business and exceeds sales targets by using a strong solution-based sales approach
Develop and maintain a prospecting and targeting system and implement it to provide weekly/monthly pipeline reporting to the management team and board of directors
Formulate and implement innovative sponsorship packages that maximize revenue opportunities with brands and agencies to rapidly expand the business
Drives results in a fast paced, resource-conscious environment with a creative style and a strong vision
Work with the marketing team to continue to develop and enhance sales messaging and collateral to highlight Howcast’s unique benefits
Communicate vision and strategy effectively with potential and current customers/partners
Help draft, and negotiate partner term sheets
BA or BS degree as well as outstanding academic performance from a top-tier school required.
Minimum of 5-10 years in online/ interactive media sales
Demonstrated success managing a minimum of $10 million in revenues
Proven experience building a sales function within small company environments; must be a self-starter
Strong contacts with interactive agencies and directly with a wide range of advertisers
Exceptional communication and presentation skills at all levels up to and including C-level executives
Ability to work effectively and cross-functionally with all levels of management, both internally and externally
Strong understanding of the Internet media space, search engines, online advertising players and related business models
Branded entertainment / product placement experience
Rich media sales experience
TV media, offline sales experience
Understanding of the video production, media (both online and offline), and advertising industries
Expertise in one or more of the following vertical markets:
Mobile—applications and content
Video—video on demand, streaming video
ISP—search, advertising, etc.