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Employees75
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FulltimeYes
TelecommuteNo
IndustryMobile, Software, E-commerce, Advertising
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Director of Mobile Strategy

at Applico in New York, NY   —   Jul 21, 2014   |  
Overview
We help businesses use the Connected Revolution to their advantage.

When Applico was founded in a dorm room in 2009, our goal was simple – build the best apps possible on the market. Since then, our business expanded to include everything our clients need to successfully dominate in this age of the Connected Revolution.

Under one roof we offer all of the services necessary for building, implementing and evolving solutions that disrupt markets and invigorate internal cultural shifts. Strategy, design, development, analytics and consulting are all leveraged as needed by our clients to competitively thrive in the Connected Revolution. And as a mobile industry visionary and thought leader, we help position our clients to compete in where the market is going – not just where it is today.

Applico is paving the way for a new type of mobile services company.

Watch this video to learn more!
http://www.applicoinc.com/applico-makes-headlines/

Recent article in Gotham Magazine:
http://bit.ly/112O7wN

Applico Summer Intern Video 2013
http://www.youtube.com/watch?v=EQkm9IX4Cjw
Responsibilities
Manage a team of mobile strategists
Drive mobile strategy initiatives across the firm
Deliver quality written and oral presentations to current and potential clients
Research new mobile trends and technologies to understand the impact these will have on future mobile marketing endeavors
Educate and inspire clients about best practices and emerging trends
Proactively facilitate internal meetings to solidify or properly fulfill client expectations
Understand the potential needs of our clients by communicating directly to Project Managers
Monitor iOS and Android ecosystem offerings
Experience
Demonstrable passion for the mobile industry
Have a deep digital marketing understanding with mobile experience
Excellent communication skills, written and oral
Experience working cross-departmentally to develop the organization as a whole
Experience in the delivery of digital (web or mobile) strategies
Understanding of market research
Proven success at a leading consultancy or agency
A conceptual innovator and idea generator with the ability to capture a client’s imagination with regards to all mobile marketing possibilities
Prior consulting experience (internal or external)
Experience in technical pre-sales support
Flexibility to use and learn a variety of office software and systems
Comfortable presenting technical concepts
Familiarity with software analytics analysis and interpretation
Education
* Bachelor’s degree in information technology, marketing, business administration, or other related field
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