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Event Marketing Manager

at proformative in Shhhh...   —   Apr 23, 2014   |  
Overview
PROFORMATIVE, A LEADER IN DEMAND GENERATION, IS RAPIDLY EXPANDING.
We are looking for an energetic, creative self-starter who’s passionate about professional events, learning and networking; who has demonstrated success in event marketing and has an impressive portfolio of sold-out B2B conferences and webinars.

With your application PLEASE ENCLOSE links to:
- The largest out of the well-attended B2B events that you have marketed
- Social media pages for the events that you have promoted
- Media coverage that you have secured for events
- Videos that you have produced for events
Responsibilities
The scope of this role includes:
Create ideas for new events in conjunction with the rest of the programs team
Market conferences, webinars and other events via social media, direct outreach to our mailing list, building partnerships in our ecosystem, attracting media sponsors, PPC (e.g. Adwords) and other channels
Create non-traditional guerilla marketing campaigns to attract event registrations
Build a following of evangelists who will drive word-of-mouth campaigns
Design, test, execute and measure email marketing campaigns and other forms of outreach
Manage call center for event promotion
Design and manage referral program and event promotion partners
Solicit in-kind sponsors and cross-promotion partners
Manage media-buys for event promotions
Manage event specific email campaigns working together with email marketing team
Produce viral videos for event promotions
Experience
2+ years of event marketing experience working for major B2B event organizers;
Comprehensive knowledge of popular social platforms (Facebook, Google +, Twitter, etc.), publishing tools, blog technologies (WordPress, etc.), social media monitoring tools and resources;
Extensive email marketing experience;
Channel partnership experience;
Extensive media relations experience;
Skills
Experience working with analytics packages (Google Analytics, etc.);
Strong decision-making, organizational, planning and problem-solving skills;
Excellent verbal and written communication skills; proficiency in Excel and PowerPoint;
Works well independently and within a team environment.
Compensation
Send your resume to: Events.PS@ hiredesk.net
Want this Job? Apply Now
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