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GLOBAL HEAD OF SOCIAL MEDIA (m/f)
at Beauty Trend Holding GmbH in Germany
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May 03, 2013
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Overview
GLOSSYBOX is a product of Beauty Trend Holding GmbH and one of the most successful ventures of Rocket Internet GmbH, which has led a number of online companies such as eDarling, Zalando, and Groupon to lasting success.
Through innovative means, our business model brings high-class brands from the cosmetic and consumer goods industry together with beauty and lifestyle product customers and enthusiasts. Whether in the form of a single, exclusively arranged box or as a monthly subscription, our customers receive individually selected samples of high-end beauty and lifestyle products– from well-known luxury brands to secret newcomer labels – delivered directly to their door. Utilizing various marketing channels, we foster intensive and sustainable relationships with customers so that our partners receive worthwhile feedback on their products as well as novel insights into their target groups.
Our heart beats in Berlin – the European Silicon Valley. Since launch in March 2011, we’ve grown enormously and currently employ over 400 people in 17 countries worldwide. From our Berlin headquarters, we develop global strategies for all business areas and implement them for our various international subsidiaries.
Through innovative means, our business model brings high-class brands from the cosmetic and consumer goods industry together with beauty and lifestyle product customers and enthusiasts. Whether in the form of a single, exclusively arranged box or as a monthly subscription, our customers receive individually selected samples of high-end beauty and lifestyle products– from well-known luxury brands to secret newcomer labels – delivered directly to their door. Utilizing various marketing channels, we foster intensive and sustainable relationships with customers so that our partners receive worthwhile feedback on their products as well as novel insights into their target groups.
Our heart beats in Berlin – the European Silicon Valley. Since launch in March 2011, we’ve grown enormously and currently employ over 400 people in 17 countries worldwide. From our Berlin headquarters, we develop global strategies for all business areas and implement them for our various international subsidiaries.
Responsibilities
The Global Head of Social Media must be a hands on strategist with a holistic 360 approach to online marketing and social media. He or she will be responsible for defining and executing GLOSSYBOX’s global social media strategy and leading a team of social media marketers in 17 countries worldwide. This role includes cultivating and managing online presence using Facebook, Twitter, YouTube and Pinterest as well as state-of-the-art social media channels. – The Place of Business will be Berlin, European’s Silicon Valley.
RESPONSIBILITES:
Build engagement and loyalty across online communities maximizing the potential of each channel while maintain a consistent and unified social media presence.
Act as the organizations social media expert – educating, training, socializing and reporting on how best to leverage social media to meet organizations business objectives.
Benchmark the performance of GLOSSYBOX’s overall social media program as well as individual campaigns and channels. Develop and execute plans to improve social media performance and effectiveness.
Analyze and evaluate social media trends and adjust marketing plan accordingly to best customer experience and satisfaction.
Use social media to listen to the “Voice of the Customer” and making recommendations to help drive operational improvements in the customer experience.
Lead a global team of social media experts.
Experience
Proven success in integrating social media with marketing and advertising campaigns.
Expert understanding of mainstream and emerging social media communities including Facebook, Twitter, YouTube, Pinterest etc. and key influencing blogs.
Skills
Skilled in creating social media campaigns that support company objectives, increase digital traffic and engagement and demonstrate return of investment.
Highly motivated with a self-starter personality and the ability to manage multiple priorities in a dynamic environment.
Excellent communication skills in persuading and collaborating with diverse, multi-functional teams.
Education
• University’s degree in business, economics, media management or an equivalent.
Compensation
• Atttractive salary incl. bonus
• Pension scheme
• Subsidized housing
• Free drinks such as water, juice, coffee
• Free fruit, müsli
• Snack machine
• Discount for fitness facility membership
• Language courses
• Regular team events
• Flexible working hours
• Relocation expenses
• Pension scheme
• Subsidized housing
• Free drinks such as water, juice, coffee
• Free fruit, müsli
• Snack machine
• Discount for fitness facility membership
• Language courses
• Regular team events
• Flexible working hours
• Relocation expenses
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