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HEAD OF PERFORMANCE MARKETING (M/F)
at Beauty Trend Holding GmbH in Germany
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May 08, 2013
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Overview
GLOSSYBOX is a product of Beauty Trend Holding GmbH and one of the most successful ventures of Rocket Internet GmbH, which has led a number of online companies such as eDarling, Zalando, and Groupon to lasting success.
Through innovative means, our business model brings high-class brands from the cosmetic and consumer goods industry together with beauty and lifestyle product customers and enthusiasts. Whether in the form of a single, exclusively arranged box or as a monthly subscription, our customers receive individually selected samples of high-end beauty and lifestyle products– from well-known luxury brands to secret newcomer labels – delivered directly to their door. Utilizing various marketing channels, we foster intensive and sustainable relationships with customers so that our partners receive worthwhile feedback on their products as well as novel insights into their target groups.
Our heart beats in Berlin – the German Silicon Valley. Since launch in March 2011, we’ve grown enormously and currently employ over 400 people in 17 countries worldwide. From our Berlin headquarters, we develop global strategies for all business areas and implement them for our various international subsidiaries.
GLOSSYBOX is an exciting, dynamic company with ambitious goals. We offer many opportunities and the chance to actively participate in the company’s success. Therefore we are looking for energetic, hardworking and fun people who enjoy moving things forward and aren’t scared of taking on a lot of responsibility really quickly. The place of business will be Berlin.
Through innovative means, our business model brings high-class brands from the cosmetic and consumer goods industry together with beauty and lifestyle product customers and enthusiasts. Whether in the form of a single, exclusively arranged box or as a monthly subscription, our customers receive individually selected samples of high-end beauty and lifestyle products– from well-known luxury brands to secret newcomer labels – delivered directly to their door. Utilizing various marketing channels, we foster intensive and sustainable relationships with customers so that our partners receive worthwhile feedback on their products as well as novel insights into their target groups.
Our heart beats in Berlin – the German Silicon Valley. Since launch in March 2011, we’ve grown enormously and currently employ over 400 people in 17 countries worldwide. From our Berlin headquarters, we develop global strategies for all business areas and implement them for our various international subsidiaries.
GLOSSYBOX is an exciting, dynamic company with ambitious goals. We offer many opportunities and the chance to actively participate in the company’s success. Therefore we are looking for energetic, hardworking and fun people who enjoy moving things forward and aren’t scared of taking on a lot of responsibility really quickly. The place of business will be Berlin.
Responsibilities
Oversee the Paid Marketing team and set initiatives especially for SEA, SEM, SEO, Affiliate and Display.
Select and coordinate agencies for our German and international offices.
Develop and own strategies that drive quality website traffic, new customer acquisition as well as retargeting strategies and a great user experience that creates conversion and upsell opportunities.
Design and extend Performance Marketing (Affiliate, Display and SEA): work with internal design and production teams to create performance-focused creative executions including performance driven copy writing and design.
Plan, evaluate and manage analytics and funnel optimization programs to increase new users, distribution, lifetime value, etc..
Manage by metrics and own full budget accountability and responsibility for all marketing activities for all our subsidiaries.
Experience
Profound experience in Tools such as Access, emarsys, evalanche and optivo.
Strong personality and willingness to succeed. A demonstrated ability to manage multiple and complex projects is required.
Skills
Deep understanding of the interaction between Affiliate, Display, SEM, SEO and Social Media and consciousness of tracking.
Excellent analytical, problem-solving and organizational skills as well as prior experience with developing budgets and controlling costs.
Strong leadership skills and the ability to establish goals, objectives and priorities that communicate the organization’s vision.
Very good skills in English – and ideally in German. Other languages are a strong plus.
Education
A successfully completed degree in economics, business administration or similar and several years of marketing and multi-channel marketing management experience in ecommerce based companies.
Compensation
• Atttractive salary incl. bonus
• Pension scheme
• Subsidized housing
• Free drinks such as water, juice, coffee
• Free fruit, müsli
• Snack machine
• Discount for fitness facility membership
• Language courses
• Regular team events
• Flexible working hours
• Pension scheme
• Subsidized housing
• Free drinks such as water, juice, coffee
• Free fruit, müsli
• Snack machine
• Discount for fitness facility membership
• Language courses
• Regular team events
• Flexible working hours
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