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Funding250K-500K USD
Employees5
Salary35-55/YR USD
FulltimeYes
TelecommuteNegotiable
IndustryShhhh...
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Head of Marketing – Greenwich, CT

at HALSAmd in Greenwich, CT   —   Jul 09, 2014   |  
Overview
We recently opened the only board certified medical weight loss clinic in Fairfield County.

We have designed our products, services, environments, and experiences for patients seeking a new way to succeed in their weight loss goals to improve their health. This clinic creates visible and tangible strategies and executes all aspects of design and development to envision the highest level of care and possible success for its patients.

Dr. Steven Murphy, a Yale-trained physician and researcher, developed the HALSAmd program to improve the weight loss experience. Fad diets, guilt programs and unrealistic exercise prescriptions create stress without necessarily producing desired results. Dr. Murphy resolved these issues by addressing the underlying causes of weight gain, many of which are medical.
Responsibilities
Our Head of Marketing and Communications will be responsible for creating strategic and tactical marketing efforts. He or she will be a member of the HALSAmd management team and report directly to CEO in Greenwich, CT.
The Marketing & Communications position plays a key role in the development and execution of all marketing efforts, including press releases and communication, email campaigns, client communications, web content, brochures, client workshops, conference materials, and researching and writing about our medical diagnostic and treatment program. The candidate will also be responsible for lead generation programs as well as responsible for joint partner events, local MD referral activities and other external channel partners.
Areas of Responsibility:
Overall execution of the strategic plan for Public Relations and Marketing Communications to increase awareness of HALSAmd.
Create and maintain Corporate Identity program, with responsibility for ensuring its consistency.
Recommend marketing communication strategies and tactics to the executive management to meet changing market needs and competitive conditions.
Responsible for content development for all print and electronic messaging.
Responsible for timely and efficient production of marketing collateral.
Establish effective workings of national marketing efforts.
Requirements:
Two-three years of relevant marketing communications experience in a similar role preferably within the startup health care services sector.
Relevant experience in promoting awareness and developing business through Public Relations.
Marketing Communications degree or relevant business qualification highly desirable.
Strong oral, interpersonal and written skills to include press releases, cases studies, marketing collateral and submissions for media.
Proven project management skills to include exhibitor opportunities, conferences and company run forums.
Ability to work collaboratively, set priorities, coor
Experience
Two-three years of relevant marketing communications experience in a similar role preferably within the startup health care services sector.
Relevant experience in promoting awareness and developing business through Public Relations.
Marketing Communications degree or relevant business qualification highly desirable.
Strong oral, interpersonal and written skills to include press releases, cases studies, marketing collateral and submissions for media.
Proven project management skills to include exhibitor opportunities, conferences and company run forums.
Ability to work collaboratively, set priorities, coordinate projects and tasks cross-departmentally with contractors and external vendors, and prioritize competing interests.
Ability to work across multiple levels of an organization as well as with external customers.
Superior judgment, decision-making and time management capabilities.
Creative, self-motivated, proactive and energetic self-starter.
Ability to work well under tight deadlines.
Education
College degree in marketing
• Valid driver's license.
• Must have US work permit or Green Card
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