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IndustryConsumer, Communications
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Business Development

Head of Marketing specializing in B2B Demand Generation

at AnyPerk in San Francisco, CA   —   Apr 13, 2014   |  
Gifts from "Doc" Vik, we couldn't be happier!Our fly new track jackets. AnyPerk swag.Foos is a culture hereChillin' at a Giants game...brrr..
Overview
“Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did.” --Mark Twain


AnyPerk provides curated perks — travel, entertainment, and fitness discounts — to companies of all sizes. Some of our partners include AT&T, Equinox, HP, Dell, and Regal Entertainment. We’re a YC-backed company and funded by awesome investors including Andreesen Horowitz, SV Angel, and Digital Garage. This is a unique marketing leadership opportunity for someone who wants to build a great company from the ground up and lead their own team.

We are looking for:

People who get a thrill out of speed. You never drive in the slow lane.
Hustlers. You are independent, smart, and full of wit.
Super connectors. You can break the ice with just about anyone.
Team players. You never blame others.
Responsibilities
Work together with the CEO to grow our marketing budget from zero to a million dollar spend.
Complete creation and ownership of overall marketing strategy; drive positioning, messaging and AnyPerk brand identity.
Build lead generation and demand generation with an accompanying follow-up system.
Build and command AnyPerk’s Marketing Team
Run all our paid customer acquisition programs (directly and/or through third party firms that you select).
Own AdWords, split testing, designing and running ad campaigns. Track and analyze campaign data to proactively identify opportunities for optimization. Drive CPA improvement.
Manage advertising channel partners and affiliate marketing campaigns.
Identify, experiment with, and prioritize new advertising opportunities.
Oversee AnyPerk's PR and social media outlets.
Experience
Bachelor’s degree in Marketing, Communications, Business or equivalent experience
3-5 years of marketing leadership experience at a SaaS or B2B startup
Experience in running a marketing budget upwards of $100,000 (bonus for being in the millions)
Familiarity with re-targeting campaigns
In-depth knowledge of the online advertising process, especially paid search
Experience in evaluating, measuring, and reporting on strategic effectiveness and ROI for program efforts
Skills
Knowledge of affiliate style programs and pay-per-action programs
Any prior experience selling to HR teams in startups and larger companies
Held marketing position in 2 successful high-growth startups
Compensation
Competitive salary and equity package
Health, Dental, and Vision Benefits
Vacation time whenever you need it
If you're sick, just stay home and get better
Flexible work hours
Cell phone reimbursement
Frequent happy hours which includes sake bombing
Free AnyPerk account (woohoo!)
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