BeforeWeDo is a health 2.0 startup that helps its users to understand their own and their partners sexual health before they become intimate. Based on their demographics and location and latest test results, it provides its users with specific recommendations. Think of Mint.com and Verisign for reproductive health. It coaches its users to screen regularly, verifies the test information and manages and drives the embarrassing STD test talk for its users so they don't have to. With 19 million new STD/STI infections in the US every year, this is a problem worth solving!
The startup is part of the 2012 Bay Area chapters of the Founders Institute and the Startup Leadership Program incubator, both boasting a powerful network in all major startup cities around the world!
We live the lean startup methodology, iterate our MVP through learn-build-measure cycles until we hit that sweet spot. We will ALL get our butts out of the building to talk to our users. :-)
On our epic journey to make this world a healthier and more enlightened place, you will take charge of the human side. Sexual health is a very stigmatized topic so we will have to iterate on our user flows, naming, submitted values, etc.
Messaging needs to be tested throughout our software, website and other collaterals. Yes, this means you are part of the product development process and that there will be plenty of a/b testing.
On the other hand, you are in charge of growth hacking by designing and executing user acquisition strategies and establish cooperation with experts and related non-profits. Co-Marketing with charities and other sexual health campaigns are a vital part of BWD's strategy.
You don't just want a job. You want to put a dent in this universe.
4+ Years in online/app marketing experience
Experience with a/b and multivariate testing
Experinece with search engine optimization
Good communicator, able to follow up with people and manage a pipeline of partner prospects
Ability to go out on the street and talk about our product with every day people
You can generally google and figure shit out
Bachelor degree or higher in a marketing, business or other creative field.
If you don't have a college degree, feel free to apply but you have to make a case!
This position is a co-founding position for BeforeWeDo which is currently in bootstrapping stage and going through two incubation programs in parallel (FI and SLP). Compensation, perks and other forms of remuneration will be provided in accordance with achieved business milestones of the company.
With your help, we will make this whole loving world a more enlightened and healthier place!