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Internet Marketing Manager - SEO/SEM Specialist

at HireArt in San Francisco, CA   —   Apr 07, 2014   |  
Overview
Articulate’s looking for an internet marketing manager with hands-on experience
with traffic generation, web analytics, PPC advertising, email marketing, SEO/
SEM, conversion optimization, and social media marketing. Reporting to the VP
of Brand, you’ll establish and run the internet marketing program at Articulate.
Relying on your smarts and extensive experience in online marketing and
demand generation, you’ll help us build brand awareness and our customer
base. If you’re a hands-on internet marketer with proven success (concept,
implementation, ongoing management) we’d love to hear from you.

To apply please go here: http://hireart.com/login?token=kuhmfxim

Note: We are located in the Bay Area, but you can live anywhere in the US to be
eligible for the job. We are a distributed team!

Our business:
Articulate is a nimble software company that builds unrivalled e-learning
software for more than 30,000 B2B customers in 120 countries. Our e-
learning community—101,000+ members strong—is the largest, most
active community in the industry and just one of our blogs has 93,000+
subscribers. We’re well on our way to becoming e-learning masters of the
universe.
Responsibilities
Responsibilities
Establish web analytics program at Articulate, implementing and using web
analytics tools to create data-driven insights about customer behavior, traffic
patters, conversion funnel, and more.
Increase site traffic and user engagement from search engines by improving
rankings for targeted keywords and key phrases.
Support Articulate’s social media marketing program, monitoring impact of
social media campaigns, and sharing insights to help improve our already robust
social media program.
Develop advertising and search engine campaigns, track and analyze their
effectiveness, and make recommendations for improving campaigns.
A/B test emails, landing pages, and banner ads to optimize response and
conversion.
Execute marketing email campaigns.
Maintain and manage email marketing lists.
Experience
Qualifications
Strong knowledge of internet marketing, traffic generation, SEO
Strong knowledge of email, banner, and PPC advertising
Strong knowledge of marketing automation tools and web analytics
4-5 years of hands-on experience developing and implementing digital
marketing initiatives
Proven success growing customer base through online marketing/lead
generation campaigns you’ve conceptualized, implemented, and managed
Proven ability to work in entrepreneurial environment
Outstanding communication skills
Self-motivated, detail-oriented, organized, analytical, creative, sense of humor
Skills
Technical Requirements
Advanced Excel
Analytics tools such as Google Analytics
Compensation
Work life:
Articulate is different. We value talent over geography, so everyone works
from home. We’re a team of smart, focused, interesting individuals...and
we treat each other with respect, we listen to ideas, we work together to
come up with the best solution to every problem. No egos, just great work.
Our philosophy about what makes a company great isn’t run of the mill.
It’s not just about success (though we’re doing very well, thank you) but
about how we get there. We want our employees to love work and also
enjoy a high quality of life.

Compensation:
At Articulate, we pay well. You'll also be invested in the company's
success with stock options. And, we provide great insurance coverage.

To apply please go here: http://hireart.com/login?token=kuhmfxim
Want this Job? Apply Now
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