Overview
Are you excited to communicate with the media and opinion leaders? Are you keen on planning and executing Online Marketing & PR campaigns to increase lead generation and extend the user base?
The role:
You support our Online Marketing activities such as Public Relations & Emailing Campaigns and with commitment, initiative and enthusiasm thereby contributing directly to the growth of the company.
Responsibilities
Writing of articles for our landing pages and press releases to suplly the media & for third party websites to increase inbound links.
Creating and maintaining the press database.
Shaping, defining and executing press notes to the media and identifying opportunities for press releases.
Monitoring and tracking our company’s media coverage on relevant topics.
Taking care of emailing campaigns to users and providers as well as analyzing and optimizing its conversion rates.
Using PR and branding web tools like Mailchimp, Pressking, Vrank or Mention to manage PR releases and track our brands reputation & visibility ranking.
Managing online brand and product campaigns to raise brand awareness.
Evaluating customer research, market conditions and competitor data.
Experience
Extensive experience to engage with people through Facebook, Twitter & Blogs.
Passionate, motivated, creative, detail-oriented and organized.
Skills
Solid understanding of marketing concepts.
Ability to successfully pitch the media.
Excellent skills of time and team management, communication & decision-making.
Fluency in written and spoken English (no Spanish required).
Education
Academic studies of Marketing, Communication or Public Relations.
Compensation
Compensation depends on experience.