The Marketing Associate is directly responsible for developing and executing a strategy to rapidly and affordably acquire customers through online channels. As a member of the marketing team, this person will be deeply involved in all online marketing decisions.
Manage and optimize paid advertising programs across a range of channels including search, affiliate, referral and social
Proactively identify new opportunities that help the marketing team meet its monthly revenue and engagement goals
Develop and implement an SEO strategy to strengthen the ranking and performance of thredup.com on all major search engines
Partner with the development team to test different technical optimizations that scale the impact of our online marketing efforts
Collaborate with the Social Media Manager on content and community engagement strategy
Work closely with the design team to develop copy and design creative that drives conversion of web traffic
Ensure a coherent customer experience from when the customer first hears about thredUP to when they make their first purchase
We are looking for a person who has a vision for how to scale our online marketing programs and who thrives in a collaborative, cross-functional environment. The ideal candidate will:
Have experience or knowledge of Google Analytics, affiliate marketing and SEM channels.
Have a basic toolkit of quantitative skills that enables rigorous analysis of how we’re acquiring customers online
Be passionate about working at a startup and being an owner of our company
A design background would be a huge plus, but a general aesthetic sensibility is probably enough (i.e. do you know good marketing when you see it? )
Deeply believe that thredUP is capable of disrupting an industry and building a household brand. We do.
3-5 years experience working in an online marketing role in a fast-paced environment