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Marketing Director

at Alton Lane in New York, NY   —   Apr 07, 2014   |  
NYC showroomShowroomDesign wallMannequinFull barbar detail
Overview
Alton Lane is one of the fastest growing premium brands in America. With showrooms in NYC, DC, Boston and Dallas and industry-leading website, we offer an expansive clientele base a best-in-class experience that combines the best of old world luxury and state-of-the-art technology.

Much of our early success we attribute to our team’s daily commitment to our three core values: Better Clothes. Better Value. Better Experience. By focusing on these three principles, we are quickly becoming the New Standard in men’s custom clothing. To find out more about us, check out some of our press in:

• Boston Herald
• Esquire
• Washington Post
• CNN Money
• Urban Daddy
• Urban Daddy DC
• Wall Street Journal
• New York Magazine – Best of New York
• Gotham Magazine
• Washington Life
• Daily Candy
• Refinery 29
• WWD
• Garden and Gun

As we continue in our nationwide expansion, we are looking to hire a top tier Marketing Director to oversee creative efforts, manage brand development and drive key partnerships and expansion initiatives.

Alton Lane, like many successful startups, is both fast-paced and highly rewarding. No two days are ever the same. We look for our employees to take initiative, be creative, and seek ownership, and constantly be looking for ways to help our company improve and grow.
Responsibilities
Oversee all creative initiatives
Develop strategic marketing initiatives aimed at increasing traffic, engagement, and conversion rates both in the Alton Lane showrooms and at altonlane.com, for both new and repeat customers
Design and execute campaigns using a combination of targeted email marketing, social media, SEO, SEM, Affiliates, referral programs, re-targeting, and other customer acquisition and engagement methods
Collaborate with the Managing Director of Showrooms to design and execute local marketing campaigns in our growing number of cities with Alton Lane showrooms
Develop and track success metrics of online and offline marketing
Measure and communicate performance of marketing campaigns to senior leadership
Help craft the strategic plan for marketing to our wide base of customers, including refinement of customer segmentation based on demographics, purchasing habits, behaviors, and motivations
Manage a comprehensive budget for marketing initiatives throughout the year, including expenses as well as expected return on investment across initiatives
Develop and manage a marketing and promotional calendar throughout the year
Build out marketing team to prepare for national rollout strategy
Develop and implement customer acquisition efforts in all markets
Oversee digital advertising team
Manage social media strategy and execution
Collaborate directly with the creative team to execute on marketing initiatives
Collaborate with our PR firm(s) as needed
Experience
3-5 years of experience in e-commerce or consumer marketing
Expertise in execution and measurement across online marketing channels, including social, email, SEO, affiliate, mobile, and others
Ability to drive traffic and conversion to both appointment and sale, utilizing our style content and visual merchandising
Experience managing a team and keeping tight deadlines
Knowledgeable about e-commerce acquisition best practices
Experience developing and executing on plans and marketing/promotional calendars
Proficient in Microsoft Excel, PowerPoint, Word; Additional analytical tools and capabilities (particularly web analytics) a plus
Skills
A creative powerhouse when it comes to designing campaign and a data ninja when it comes to analyzing the results
Recognizes when the data says to change course, and adaptable enough to do so. Comfortable testing, learning, and refining.
Seeker of results
Top-notch project manager, able to manage and execute on multiple projects in parallel and with limited resources
Excellent organizational skills
Self-starter with a strong work ethic
Excellent communicator
Motivated by the opportunity to expand with a fast-growing and entrepreneurial company
Interested in style, fashion, or consumer-facing business
Education
4 year bachelor degree from a top university with notable leadership accomplishments
MBA with concentration in marketing a plus
Compensation
We offer competitive market salaries to all of our employees. In addition, we provide each employee a creative package of benefits that will only enhance your work experience as part of our team. At Alton Lane, we believe in the power of results. There is an incredible opportunity to impress us with your attitude, your work ethic and your results. With this approach, you will be able to see your responsibilities and opportunities grow significantly over the next few years.
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